Privacy policy

Last Updated: October 19, 2026

Novelleaa operates this store and website, including all related information, content, features, tools, products, and services, to provide customers with a convenient shopping experience (the "Services"). Novelleaa is operated by Wuhan Mingguangbo Trading Co., Ltd. Our store is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, disclose, and otherwise process your personal information when you visit or use our Services, make a purchase or other transaction, or communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described below.

Personal Information We Collect or Process

When we use the term "personal information," we mean information that identifies you or can reasonably be linked to you or another person. Personal information does not include information collected anonymously or information that has been de-identified so that it cannot reasonably identify an individual.

Depending on how you interact with our Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:

  • Contact Details: Your name, billing address, shipping address, telephone number, email address, and other contact information.

  • Financial Information: Payment card details, financial account information, transaction details, payment method, payment confirmations, and other payment-related information processed in connection with your purchase.

  • Account Information: Your username, password, account preferences, security questions, and account settings, where applicable.

  • Transaction Information: Products you view, add to your cart or wishlist, purchase, return, exchange, or cancel, as well as information about your previous transactions.

  • Communications with Us: Information you provide when contacting our customer support team, submitting an inquiry, or otherwise communicating with us.

  • Device Information: Information about your device, browser, network connection, IP address, and other device or online identifiers.

  • Usage Information: Information about how and when you interact with, access, or navigate our Services.

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from You: When you create an account, browse or use our Services, place an order, contact us, or otherwise provide information to us.

  • Automatically Through Our Services: From your device when you visit or use our website, including through cookies and similar technologies.

  • From Service Providers: From third parties that provide technology, payment processing, analytics, customer support, or other services on our behalf.

  • From Partners or Other Third Parties: Where permitted by applicable law and consistent with this Privacy Policy.

How We Use Your Personal Information

Depending on how you interact with us and which Services you use, we may use personal information for the following purposes:

  • Providing, Tailoring, and Improving Our Services: To process payments, fulfill orders, arrange shipping, manage accounts, process purchases, returns, exchanges, and cancellations, remember preferences, provide customer support, and improve the shopping experience.

  • Marketing and Advertising: Where applicable and permitted by law, to send promotional communications and present advertisements for products or services, including advertisements that may be based on your previous purchases, browsing activity, or items added to your cart.

  • Security and Fraud Prevention: To verify transactions, protect accounts, detect or investigate suspected fraudulent or unauthorized activity, maintain website security, and protect our business and customers.

  • Communicating with You: To respond to questions, provide customer support, send transaction-related notifications, and maintain our customer relationships.

  • Legal and Compliance Purposes: To comply with applicable laws, respond to valid legal requests, enforce our terms and policies, resolve disputes, and protect our legal rights.

How We Disclose Personal Information

We may disclose personal information to third parties for legitimate purposes consistent with this Privacy Policy, including in the following circumstances:

  • Shopify, Vendors, and Service Providers: We may share information with Shopify and service providers that assist with payment processing, website hosting, information technology, analytics, customer support, cloud storage, fulfillment, shipping, and other operational services.

  • Business and Marketing Partners: Where applicable, we may share information with business or marketing partners to provide advertising, marketing, or related services. These partners may process information according to their own privacy notices. Depending on where you live, you may have the right to opt out of certain sharing or processing for targeted advertising.

  • At Your Direction or With Your Consent: We may disclose information when you request or authorize us to do so, including when information is needed to fulfill an order or provide a requested service.

  • Within Our Corporate Group: We may disclose information to affiliated entities or other members of our corporate group where applicable.

  • Legal and Business Transactions: We may disclose information in connection with a merger, restructuring, bankruptcy, or other business transaction, or when necessary to comply with legal obligations, respond to valid legal requests, enforce our terms and policies, or protect our rights and the rights of others.

Relationship with Shopify

Our Services are hosted by Shopify. Shopify collects and processes personal information about your access to and use of our Services to provide and improve the platform.

Information you submit through our Services may be transmitted to and processed by Shopify and other third parties, including providers located in countries other than your country of residence, as necessary to operate and improve the Services.

Shopify may also use information relating to your interactions with our store, other merchants, and Shopify to provide enhanced features and services. Where Shopify processes personal information for its own purposes, Shopify may be responsible for handling applicable privacy rights requests relating to that processing.

To learn more about how Shopify processes personal information, please review the Shopify Consumer Privacy Policy.

Depending on where you live, you may also be able to exercise certain privacy rights through the Shopify Privacy Portal.

Third-Party Websites and Links

Our Services may contain links to websites or online platforms operated by third parties.

If you follow a link to a website that we do not own or control, we encourage you to review its privacy, security, and other applicable policies.

We are not responsible for the privacy practices, security, content, or accuracy of third-party websites that are outside our reasonable control.

Information you share through public or semi-public areas, including third-party social media platforms, may be visible to other users and may be used by those platforms or other parties according to their own policies.

The inclusion of a third-party link does not, by itself, constitute an endorsement of that website or its operator.

Children's Privacy

Our Services are not intended for children, and we do not knowingly collect personal information from children below the applicable age of majority in their jurisdiction.

If you are a parent or guardian and believe that a child has provided personal information to us, please contact us using the details in the Contact section below so that we can review the request and take appropriate action.

Where applicable, we will comply with legal requirements concerning the collection, use, disclosure, and deletion of children's personal information.

Security and Retention of Your Information

We take reasonable measures to protect personal information. However, no security measure is perfect, and we cannot guarantee absolute security.

Information transmitted over the internet may not be completely secure while in transit. We recommend that you avoid sending sensitive or confidential information through unsecured communication channels.

The length of time we retain personal information depends on factors such as whether the information is needed to maintain an account, provide our Services, fulfill an order, comply with legal obligations, resolve disputes, or enforce applicable agreements and policies.

When personal information is no longer required for a legitimate purpose, we will handle it in accordance with applicable legal requirements and our retention practices.

Your Rights and Choices

Depending on your place of residence and applicable law, you may have some or all of the following rights concerning your personal information. These rights may be subject to conditions, exceptions, and legal limitations.

  • Right to Access or Know: You may have the right to request access to personal information we hold about you.

  • Right to Delete: You may have the right to request deletion of personal information we maintain about you.

  • Right to Correct: You may have the right to request correction of inaccurate personal information.

  • Right to Data Portability: In certain circumstances, you may have the right to receive a copy of your personal information or request that it be transferred to another party.

  • Right to Opt Out of Certain Sale, Sharing, or Targeted Advertising: Depending on applicable law, you may have the right to opt out of certain disclosures or processing of personal information for targeted advertising.

  • Marketing Communication Preferences: Where we send promotional emails, you may opt out by using the unsubscribe instructions included in those communications. Even if you opt out of promotional communications, we may still send non-promotional messages concerning your account, orders, or transactions.

You may exercise applicable rights through the options provided on our Services or by contacting us using the information in the Contact section below.

For information about privacy rights relating to personal information processed by Shopify, you may also visit the Shopify Privacy Portal.

We will not discriminate against you for exercising privacy rights that apply to you.

Where permitted or required by law, we may need to verify your identity before processing a request. You may also be able to appoint an authorized agent to submit a request on your behalf, subject to applicable verification and authorization requirements.

We will respond to privacy requests within the timeframes required by applicable law.

Complaints

If you have concerns about how we process your personal information, please contact us using the details provided below.

Depending on your place of residence, you may have the right to request a review of our response or submit a complaint to the relevant data protection or privacy authority.

International Data Transfers

Your personal information may be transferred to, stored in, or processed in countries other than the country in which you reside.

Where applicable law requires safeguards for international transfers, we will rely on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses or applicable equivalent mechanisms recognized by the relevant authority, unless another legally permitted transfer mechanism applies.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, Services, legal obligations, or other operational requirements.

When we make changes, we will publish the revised version on this website and update the "Last Updated" date where appropriate. We will provide additional notice where required by applicable law.

We encourage you to review this Privacy Policy periodically.

Contact

Novelleaa is operated by Wuhan Mingguangbo Trading Co., Ltd.

If you have questions about this Privacy Policy, our privacy practices, or wish to exercise applicable privacy rights, please contact us using the information below.

Brand Name:
Novelleaa

Legal Company Name:
Wuhan Mingguangbo Trading Co., Ltd.

Customer Service Email:
service@novelleaa.com

Business Phone:
+86-27-88861566

Business Address:
No. 118, Xiehu Avenue, Zhurushan Sub-district, Caidian District, Wuhan City, Hubei Province, P.R.China (Attached 800)

Website:
novelleaa.com